Several façade levels of varying designs create intriguing layered effects as well as a visual impression of depth. Lighting effects based on complex computer programming help change Zeilgalerie’s look and with the ambiguity involved allows for personal interpretation and identification. Here, architecture, which in principle tends to focus on constancy, approximates the dynamic processes of change in fashion and product design. In its function as brand architecture, the Zeilgalerie’s appearance must be able to reflect lifestyle and design trends alike. The building’s use as a self-enclosed and experience-oriented consumer world means that the façade can be completely disconnected from the building’s interior, thus permitting the creation of an independent design concept for this section. Due to the paramount significance of the front of the building in terms of typology and how it fits into the urban setting, 3deluxe’s design concept focuses closely on the architectural surface and its deepening in content, structure and materials.Īs it is the only exterior view of the complex that is enclosed on three sides, the façade facing out onto the Zeil shopping mall is therefore representative of the entire architecture – the perception of shape gets reduced to the perception of space. The redesign of the Zeilgalerie shopping centre, which opened in 1992 and is renowned far beyond Frankfurt’s city limits, includes a completely new look for the façade and a full makeover of the public areas inside the complex. ![]() Retail Development Hesse, Germany design by 3deluxe in/exteriorĪwards: red dot award: communication designĬategory: Information Design / Public Space Wikipedia.Zeilgalerie Shopping Centre, Frankfurt Retail Center Photos, Building News Zeilgalerie Shopping Centre Frankfurt ![]() In January 2007, the owners agreed to divest the shopping centre. There are about a dozen escalators now unlike the one which was available when the building first opened. They bought the building in 2001 for 48 Million Euros. The building is owned by Rodamco Europe, a real estate company from The Netherlands. This area can get crowded however there is a less crowded viewing area below it which also shares the area with a cafe. The observation deck is a circular area with a telescope. The reason why these views are offered is due to the high ground it is situated on. On the top of the shopping centre is an open-air observation deck which offers views of the skyline of Frankfurt and the surrounding area, despite being only 41 metres. Construction of a building was difficult in that location as it was between department stores. The entrance to the restaurants and the cinema is a curved glass wall which extrudes into the street. Above the entrance to the shops is a vertical glass wall which usually displays advertisements. The building has an ultramodern design on the entrance which is nearly entirely glass. Along the centre of the building are escalators and a glass lift. This makes access to stores easier for disabled people. The building followed an unusual design by Kramm & Streigal on the interior by which the floors are sloped so that a visitor is able to walk to the top of the building without stairs or escalators. However, this succumb to the same fate and the area remains as an empty cinema hall. However, the cinema soon turned bankrupt and the space was converted into a cinema for premieres of films. The studio was removed and replaced by shops.Īn IMAX theatre was added on to the enormous roof of the Zeilgalerie in the late 1990s. However, a few years later, a downwards travelling escalator was installed and the light the architects wanted was lost.Ī remote studio on level 7 was maintained by Radio RPR until 1995. The architects of the Zeilgalerie said this was so that more light could enter the building through the front. When it first opened in 1992, the Zeilgalerie only had 1 escalator which went in an upwards direction. The site was bought and the Zeilgalerie constructed on the small site by Jürgen Schneider. ![]() However, this received little income and in 1990, Peek & Cloppenberg sold it. However, one of the buildings was damaged in World War II and was converted into a post office and a small shopping area in 1955. In 1936, a clothing store called Peek & Cloppenberg bought two buildings on the Zeil. There are approximately 70 stores situated in the 41 metre long building. It was opened in September 1992 and is 41 metres tall with 10 floors, one of which is underground. Zeilgalerie is a shopping centre located at the Zeil in Frankfurt am Main, Germany.
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